Robin James is a leading authority in male grooming and lifestyle, trusted by men who want expert guidance without the marketing fluff. Since launching Man For Himself in 2011, he has built an engaged community of men who turn to him for honest, practical advice on fragrance, haircare and skincare.

Robin began his career in television, working in digital production for Channel 4, Sky, NBCUniversal, and ITV, where he launched his YouTube channel in 2012. What started as a creative outlet quickly grew into a trusted platform, and in 2016, he took Man For Himself full-time.

Today, Robin splits his time between Edinburgh and London, curating expert recommendations and engaging his audience across multiple platforms. With 488,000 YouTube subscribers, 130,000 TikTok followers, 120,000 Instagram followers, and 280,000 monthly page views on ManForHimself.com, he doesn’t just influence—he informs, engages, and helps his audience make confident purchasing decisions.
Follow Robin on Instagram here.