WELCOME TO MARIE CLAIRE UK’S
ANNUAL FRAGRANCE AWARDS
WELCOME TO MARIE CLAIRE UK’S
ANNUAL FRAGRANCE AWARDS
Celebrating the most exquisite scents and groundbreaking innovations in the perfumery world, the Marie Claire UK Fragrance Awards honour the best in olfactory artistry. Whether you're a heritage house or a disruptive new name, this is your chance to have your creations recognised by industry experts and fragrance lovers alike
KEY DATES
Extended Entry Deadline : Friday 25 April 2025
Sample Delivery Deadline : Friday 25 April 2025
Awards celebration : Summer 2025
the categories
the categories
Best Classic Women’s Fragrance
Best Classic Men’s Fragrance
Best New Fragrance 2024
Best Fragrance Bottle
Best Innovation
Best Fragrance Collections
Best EDT (Eau de Toilette)
Best EDP (Eau de Parfum)
Best EDE (Eau de Extrait)
Best Designer Fragrance (men and women)
Best Highstreet Fragrance
Best Niche Fragrance
Best Women’s Luxury
Best Hair Fragrance
Most Nostalgic Fragrance
Best Fragrance Campaign
meet the judges
meet the judges
The Fragrance Awards will be judged by an esteemed panel of industry experts, bringing together the sharpest noses and most discerning voices in beauty. From industry-leading Marie Claire UK editors to renowned fragrance specialists, this panel is dedicated to recognising innovation, craftsmanship, and the most captivating scents.
Judges will be asked to thoroughly test the products and provide scores based on scent family, innovation, longevity, and packaging.
Katie Thomas
Senior Beauty Editor,
Marie Claire UK
how to enter
how to enter
Whether you're a heritage house or a new innovator, this is your chance to have your creations recognised and celebrated by industry experts and beauty journalists.
Ready to enter? Follow our simple three-step guide below.
1
First, explore our carefully curated award categories to determine the best fit for your product.
Whether it’s a modern masterpiece, a sustainable pioneer, or a timeless classic, each fragrance should be entered into the most relevant sector.
2
Click ENTER NOW to create your awards account and tell us about your brand and product USP.
This is your opportunity to highlight what makes your scent stand out—from its rare ingredients to its emotional impact. Be concise, evocative, and persuasive
3
Complete your entry by processing your payment. Once confirmed, send two full size samples for each product entered.
The deadline: All samples must arrive by 6PM on Friday, 25 April 2025
why enter
why enter
Winning a Marie Claire UK Fragrance Award is a mark of true excellence, offering prestige, industry recognition, and widespread media exposure.
Have your products trialled and tested by our expert jury.
Winning brands will be invited to an in-person event, as well as announced via editorial on marieclaire.co.uk.
Winning brands can purchase the rights to use the official awards logo and make the most of their accolade in online and offline marketing campaigns. To request costs for licensing packages for the trademarked winner logo, please contact Efi.Mandrides@futurenet.com.
Winners will receive a complimentary carbon-neutral Marie Claire UK trophy made from bamboo.
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
Marie Claire UK is committed to representing a diverse portrayal of beauty. For the Fragrance Awards, this is reflected by our judging panel, our democratic judging process and our ensuing coverage.
Marie Claire UK is deeply committed to sustainability and championing brands that are working towards a greener future. As well as categories dedicated to sustainable innovation, we have ensured that sustainability remains a key component within the production of the Fragrance Awards. We are committed to recycling and reusing packaging and will be enlisting the help of regular postage services over individual couriers where possible when sending judging packs.
Entries must be submitted by 6 PM on the 25th of April.
Each product/category entry costs £250 +VAT payable by credit card. Invoices are available for balances over £1000
Please send 2 full size samples of each product nominated to our offices for judging.
You can enter your product into multiple relevant categories. One entry is £250 + VAT per product, per category. So, for example, if you wanted to enter your brand’s product into ‘Best Floral Fragrance’ and ‘Best Women’s Luxury’, the total cost would be £500 + VAT.
For most categories, it does not matter when the fragrance was launched. However, those who enter ‘Best Fragrance 2024’ must ensure that their perfume retailed during that calendar year.
Winning brands will be notified (under strict embargo) by email in June 2025. They will officially be announced at an in-person awards celebration in the summer of 2025. Winners will remain embargoed until after the awards announcement when they will then also be announced on marieclaire.co.uk.
Entries will be judged by the Marie Claire UK beauty team and a selection of experts from our judging panel. Individuals will be selected from the panel to judge the category best suited to them, in terms of their olfactory preferences, knowledge and expertise. Judges will be asked to thoroughly test the products and provide scores based on scent family, innovation, longevity, and packaging (design and sustainability). The highest-scoring product will win the category.
Yes, we have a number of licensing packages available so that you can make the most of your win. To request costs please contact Efi.Mandrides@futurenet.com.
contact us
For all award enquiries, please reach out to marieclaireawards@futurenet.com