Jessi Baker, MBE, is the founder and CEO of provenance.org, the global leader in sustainability marketing technology. Provenance is now working with 120+ leading beauty brands and retailers to power proof-backed impact claims for ecommerce – including Cult Beauty, Douglas, Tropic, The Ordinary, Urban Decay, REN, The Inkey List and Pai.

Jessi is an Art and Science hybrid, with a Master’s in Engineering from Cambridge University and Design from the Royal College of Art. Across the US and Europe, she has worked with many brands on technology and digital design strategy.