Lena always wanted a career with purpose. As Chief Operating Officer at Better Cotton, Lena loves that she works for an organisation with a single mission and clear focus that directly benefits smallholder cotton farmers around the world. Lena has a background in sustainability and holds degrees in Politics and Geography, and Environment and Development. She is inspired by commitment and by people who follow their values and passions, even if it means taking the road less travelled.

Better Cotton brings together cotton farmer and producer organisations; textile retailers and brands; spinners, mills, gins and other companies in the cotton supply chain; and representatives of civil society, alongside governments and public authorities to help cotton production become sustainable – and so better for the environment, better for the people who depend on it and better for the sector.