Alex Layton
Brand strategy consultant & writer
Alex has 15 years of extensive experience in the wine industry, starting his journey in retail at Majestic Wine. Throughout his career, he has successfully spearheaded marketing and communications campaigns for renowned global wine brands and wine regions. Most recently, he was Head of Marketing at Decanter, where he oversaw all aspects of the brand, including the highly esteemed Decanter World Wine Awards and the global events programme.

Driven by a deep commitment to true sustainability in the industry, Alex currently lends his expertise as a brand strategy consultant to drinks brands. Recognising the significant work that still lies ahead, he passionately advocates for true sustainability within the wine industry. Alex's pursuit of knowledge led him to pursue a Senior Leader MBA at the University of Exeter, focusing his work on sustainability, diversity, and inclusion across the global wine industry.
Alex Layton