Myriam Sidibe is the Chief Mission Officer and Founder of Brands on a Mission, an aspiring B-Corp aiming to get brands to drive impact in health and well-being through their business models. She’s also the woman behind the multi-award winning and UN recognized Global Handwashing Day now celebrated in over 100 countries. In addition, Myriam is a research fellow at the Harvard Kennedy School and an honorary Professor at the London School of Hygiene and Tropical Medicine. She’s the author of the best-selling book Brands on a Mission : How to Achieve Social Impact and Business Growth through Purpose and her TED talk The Simple Power of Handwashing has been viewed over 1 million times.