Founder, Good Business
Giles founded Good Business 25 years ago. He advises brands, start-ups, foundations, voluntary organisations and social enterprises on strategy, purpose and reputation. He’s worked with organisations as diverse as The Coca-Cola Company, UNICEF, the Bill & Melinda Gates Foundation, Aesop and WWF, making sure that they keep up with the changing times, and move with the tide rather than against it. He also chairs the Sustainable Restaurant Association, the restaurant world’s Michelin stars for sustainability; he chairs the Paraorchestra, an elite disabled orchestra; and Shift, A service design agency for the charity sector and Talking Taboos, a charity focused on raising issues hidden by society.