Michelle Feeney, a visionary leader in Beauty, has created cult global products and billion-dollar brands. Driven by her core belief in the importance of CSR, she had a lead role in the MAC AIDS Fund, now Viva Glam, working with the UNDP in NYC. In 2017 she launched Floral Street, an independent, eco-conscious, British brand, with sustainability at its heart. Applying the 5 R's - rethink, reduce, reuse, repurpose, recycle - to every aspect of the business she considers the whole 'responsible' cycle. Floral Street is a transparent company and from seed to scent, is positively supporting the planet.