Paola Arbelaez has worked in marketing for over 20 year. She is currently Category Global Director at RB, the global healthcare and consumer goods company, whose portfolio includes iconic brands such as Vanish, Finish, Dettol, Durex, Nurofen and Harpic. Her deep interest in the fashion sector comes from working with Vanish which is on a mission to give clothes many lives.

Vanish, a leading laundry care brand, has become BFC's official Garment care partner and a Fashion Avenger as part of its commitment to play a significant role in encouraging consumers to embrace environmentally-conscious behaviours in furtherance of SDG 12 – responsible clothing production & consumption.