Hasna Kourda is the CEO and co-founder of Save Your Wardrobe, a circular platform that offers users access to a curated eco-system of on-demand aftercare services, including alterations, repairs, eco-cleaning, customisation and up-cycling, thereby extending the life of garments. Its user-facing app uses artificial intelligence to allow garments to be easily scanned, identified and stored in users’ virtual wardrobes, which helps reduce unnecessary repeat purchases.

Kourda was born and raised in Tunisia with strong values of circularity and zero waste. After witnessing how people in the UK are disconnected from the clothes in their wardrobe and the resulting waste driven by such behaviour, Kourda’s idea for Save Your Wardrobe was born. Save Your Wardrobe’s B2B arm supports brands in reaching sustainability and circularity targets through a personalised standalone platform offering an ecosystem of aftercare services. The digitally enabled aftercare solution also grants unprecedented visibility on the full spectrum of consumer behaviours, interactions and wardrobe composition.