Ruby Raut, is the CEO & Founder of, WUKA- the UK's #1 fully leak-proof reusable period underwear that completely replaces the need for single-use pads and tampons. A B-Corp Certified business, WUKA stands for Wake Up Kick Ass and strives to empower anyone that bleeds by improving access to quality, sustainable period products, eliminating period poverty, and breaking the taboos and stigma surrounding periods. The brand offers a wide range of award-winning underwear and sportswear to suit different flows, holding up to six tampons worth of period blood; the highest absorbency versus any other period products.
Ruby also led the successful campaign to axe the period pants tax here in the UK