Myriam Sidibe is the Chief Mission Officer and Founder of Brands on a Mission, a certified B-Corp aiming to get Brands and Companies to drive impact in health and well-being through their business models. Their current portfolio of clients include Givaudan, Unilever, Nestlé, Upfield, AbInBev, UN Agencies, Godrej etc. She is also the co-founder and Chair of the Kenya National Business Compact on Coronavirus and the woman behind the multi-award winning and UN recognized Global Handwashing Day now celebrated in over 100 countries. From within Unilever, she has created a movement to change the handwashing behaviors of one billion people, the single biggest hygiene behavior change program in the world. In addition, Myriam was a Senior Fellow at the Mossavar-Rahmani Center for Business and Government of Harvard Kennedy School and is an honorary Professor of the Practice at the London School of Hygiene and Tropical Medicine. Myriam is also on the board of trustees of MSI Reproductive Choices and is a strong pro-choice advocate.

She is the author of the best-selling Business Ethics book Brands on a Mission: How to Achieve Social Impact and Business Growth through Purpose (Routledge 2020) and her TED talk The Simple Power of Handwashing has been viewed more than 1 million times. She is a contributor to the Entrepreneur and is regularly featured in FT, Forbes, HBR, The Guardian, Huffington Post, Reuters and CNBC. She was selected as one of the 100 most influential Africans in the world for her work on changing global corporate behaviour. She is on the Global positive Beauty Council of Unilever advising on inclusive beauty across brands.

Additionally, she is on the board of ABInBev Foundation and works closely with their CEO and leadership on their 1 billion USD smart drinking initiatives, advising on social norms campaigns across hundreds of beer brands. She is also a judge for Global Smart drinking Competition for the best social norms campaigns across AbInBev.