Georgina Wilson-Powell has spent a 20+ year career in print and digital media, launching two media and event businesses, in between working for some of the biggest publishing brands in London and Dubai in various senior / board level editorial roles. She started pebble in 2016, as part of her mission to normalise sustainable practices and raise awareness of the alternatives to the broken overconsumption model. She is the author of three books on sustainable living - one of which has been a bestseller and sold over 25,000 copies. She is also in demand as a speaker, podcast and radio guest and panellist covering sustainable trends, eco-anxiety and how to engage individuals in the climate crisis. She also gives talks and runs a consultancy advising on anti-greenwashing and the new Green Claims Code for businesses.