Smruti is Chief Executive of Bags of Ethics/ Supreme Creations. As a second-generation entrepreneur, her family business has become the go-to supplier to world-class brands and retailers from Selfridges, London Fashion Week, Sephora, Heathrow, World Duty Free, Boots, John Lewis, Dior, Royal Collection Trust and more. Supreme Creations is an award-winning manufacturer of reusable merchandise and sustainable packaging and has been at the forefront of reducing single-use plastic bags, and packaging for supermarkets, beauty brands, fashion and retail. The 100%-owned supply chain starts in Pondicherry, India, in which 80%+ of the workforce are female, and several sustainability initiatives like water treatment, tree planting and conservation. Supreme has received awards from HM King Charles III and is the COP 26 Business Ambassador. Smruti has led many collaboration projects for charity including for British Fashion Council, Fashion Trust Arabia, Queen’s Green Canopy. She is a BBC 100 Women, Veuve Clicquot Young Woman of the Year finalist and a scholar from London Business School and Oxford University.