Annick Ireland became vegan in 2014 when she adopted her dog Tippi from the Retired Greyhound Trust and made the connection between the pets we love and the welfare of other animals. Deciding, like many Immaculate Vegan customers since launch, that she wanted to make a difference every time she shopped, she looked around for great vegan and ethical fashion and style brands… and struggled! Frustrated that she couldn’t shop beautifully, ethically and easily at the same time, she set out to create something new.

"I launched Immaculate Vegan because I am passionate about living in a world that is kind to animals, people and the planet. We know that traditional fashion is a harm to our world — because of the kinds of materials used (many of which are cruel to animals), the unsustainable manufacturing processes, and the volume of items produced and discarded every year. In addition, it has been well documented that many workers in the supply chain, including garment workers, aren't paid a living wage and work under unethical conditions.”

But, there is another way. “We believe in style with purpose,” she says, adding, “There are finally many beautiful, premium brands whose businesses are built on ethical labour, sustainable manufacturing, use of sustainable and vegan materials, sustainable packaging and slow, small-scale production. These are the brands we sell and champion at Immaculate Vegan. We curate the best ethical fashion in the world, all in one place. Together, with our brands and our customers, we're creating a new fashion industry we can all be proud of.”