Jamie Genevieve is founder of VIEVE (www.vieve.co.uk ) A beauty brand that was launched during the pandemic but is quickly becoming one of the most coveted makeup brands available. Known for its luxurious, vegan formulas, powerful pigments and modern approach to beauty – created by an expert make-up artist who wanted to create make-up for everybody.
Based in Scotland, Jamie’s talent and passion for make-up convinced her to train as a professional artist after leaving school. Jamie works closely with key international brand partners including NARS, GHD & Charlotte Tilbury. Her global success is often attributed to her talent, hard work, grounded nature and the mutual respect she shares with her loyal followers of over 3 million worldwide and her cult VIEVE community.