Rachael Nsofor
Founder, plsLONDON & MABE Brand agency
Former UK GM of the worlds number device beauty brand FOREO, owner of the successful brand consultancy MABE and now Black British founder of plsLONDON, Rachael Nsofor

Inspired by her Gen Z daughters love of wigs, and a plethora of hair systems, Rachael recognised that while experimentation and self-expression go hand in hand for this generation – emulating the ever-changing hair looks of their favourite influencers, musicians and celebrities can become a costly practice. However, knowing the cost price of faux and real hair she wondered how retailers had gotten away with selling extensions at such an extortionate mark-up, and why there were no discounted sellers on the market.
So, with the help of her two daughters, brand manager Amiyah, and trend forecaster Eleanor, Rachael is finally bringing affordable faux and real hair systems for all hair types, from straight 1 hair all the way through to 4c textured tresses to the UK market.
Rachael Nsofor