Opening her Notting Hill salon in 2016, aged 28, Samantha has spent the last sevens years honing her skills in business, leadership and team-building. Client demand resulted in a second salon, this time in Fitzrovia. Prioritising the happiness of her team, Samantha champions the future generation of hair professionals while simultaneously creating a community that promotes self-confidence and self-expression. Her innate understanding of the consumer and her capacity to identify their needs has produced a lifestyle brand that enhances Samantha's pursuit of creativity and community.

Quietly watching the industry from afar, focusing her resources on the foundations of a business that is built to evolve, Samantha is now ready to use her experience and knowledge to nurture the future of hairdressing on a larger scale. Collaboration is at the centre of her team-focused business model and summer 2023 will unveil the next evolution of the Samantha Cusick brand; a hybrid working model which will coincide with a 3500 sq ft co-working space in the capital. Proactive and driven by change, Samantha embraces the unknown. Refusing to stand still, she is a dynamic female force that refuses to compromise her vision or values.
Known for her trademark balayage techniques and specialist colour knowledge, Samantha works alongside her hand-picked team of supreme colourists and stylists, using the latest pioneering techniques, to deliver a bespoke service that is as remarkable as you.

Entrusted with colouring and styling some of the UKs most influential women in the social media sphere, Samantha was amongst the first of her generation of women to harness the power of social media to successfully build and establish her brand identity within the industry, enabling her to branch out with her own, very instagrammable salons and the celebrity clientele to match.