Loretta De Feo, founder of DIZZIAK, envisioned a brand that provides inclusive, high-quality hair and body care. The brand, backed by Dua Lipa, champions a multiculturally-minded approach, blending influences from fashion, art, and music. DIZZIAK stands out with its multi-award-winning, ultra-hydrating formulations suitable for all hair types and bodies, ensuring powerful nourishment without the heaviness. Motivated by personal frustration with ineffective products and the high street’s limited options, De Feo leveraged her backgrounds in live music and beauty writing to address these gaps, prioritising the health of hair and skin across diverse needs.