Alice du Parcq is a fragrance presenter, expert and content creator on a mission to decode perfume in a fun, relatable and objective way through her Instagram channel @aliceduparcq, and through customer events that she hosts for major beauty brands.
She was a magazine beauty journalist for 20 years (on staff at The Telegraph Magazine, Conde Nast Brides, Easy Living and Glamour, then as a freelancer published in British Vogue, Stylist, Red, Sunday Times Style and many more titles) and began to specialise in fragrance in 2017. Alice has won 4 prestigious Jasmine Awards for her fragrance writing and creative projects. Since focusing on social media she connects directly with her growing community of perfume enthusiasts, and her content-to-sales conversions makes her one of the most in-demand and authoritative experts in the fragrance industry.
She’s collaborated with the most important perfume brands and destinations, whether in partnership content, consulting on product development, hosting customer events or training sales consultants. These close collaborations include
CHANEL, Jo Malone London, Guerlain, Creed, Liberty of London, Harrods, Harvey Nichols, Lancôme, L’Occitane, Estee Lauder, Acqua di Parma, Victoria Beckham Beauty, Charlotte Tilbury, Diptyque, Maison Francis Kurkdjian, Penhaligons and many more.
Alice lives in London with her husband John, her daughters Poppy and Belle, 3 chickens and over 2000 perfumes!
Follow Alice on Instagram here.